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Things I can help you with include:

Created messaging for key brand campaign

Led content strategy for a B2B resource center redesign including a strategic content audit of more than 300 assets using Airtable
Resource center redesign boosted organic traffic 87 percent and leads by 173 percent
Developed key tagline for digital ad campaign that outperformed previous campaigns by a wide margin, leading to the CEO and President of Marketing to highlight the tagline as “an example of how we are getting more aggressive with our marketing message.”
Led the creation of digital copy guidelines for client’s design system used by digital marketing, brand, and content teams
Created interactive lead forms and quizzes to gather user insights and boost personalization
Conducted qualitative user validation research to inform content and UX strategies

Strategy for hub-and-spoke site structure

Persona content journey based on research

Conversational lead form

Created 10-step quiz for HR leaders

Directed editorial calendar for blog, social, and newsletter channels using Airtable and Hootsuite for project management
Managed webinar and conference marketing for executive leadership
Created copy for press campaigns, award submissions, and overall agency marketing strategy
Managed internal and external communications including client event invites and landing pages, recruiting collateral, and CEO newsletter

Blog post for labs product

Testimonial social post

Webinar marketing

Blog post on content strategy

Built marketing department to develop content marketing, lead generation strategy, email marketing, event marketing, video, social media management, and SEO for this new Internet of Things SaaS product from a leading digital products firm
Coined name, tagline, and delivered content for new website and 360 marketing within a short timeline
Gained national press coverage and editorial placement for the CEO
Wrote scripts for product videos, webinar and speaking engagement content, and created compelling pitch decks that converted new clients worth hundreds of thousands of dollars